Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Tagged: report
ATS London: An Industry in Flux & Why You Must Attend
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s...
APAC leads in growth as mobile web ad spend doubled in past year
The small screen is becoming bigger and bigger for marketers as spending on the mobile web increased by 100 per cent over the past year....
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
SG General Elections heats up on social media
Millions of Singaporeans will go to polls on September 11 to decide the country’s next government. With the polls only a few days away, the...
Why brands in Vietnam should be ditching Millennials for Gen Z
Around the world, the Millennial cohort, is one many brands focus on thanks to their stupendous global buying power and this is no different in...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
China surpasses US in eRetail sales
With nearly USD 450 billion in eRetail sales during 2014, China had comfortably surpassed the US (USD 296 billion) to become the largest single market,...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
Mobile video programmatic grew 20% in SE Asia
As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian...
APAC ahead of US in mobile-first biz transformation
Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their...
IPG Mediabrands Taps Charles Godbold For New Media Intel Role
AdExchanger | Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
