Bank Central Asia is Indonesia’s most valuable brand
BCA (Bank Central Asia) topped the BrandZ Top 50 Most Valuable Indonesian Brands ranking, released by WPP and Millward Brown. The 50-year old consumer bank...
Tagged: report
Mobile video: APAC’s fastest-growing ad format
Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and...
UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
Ban on a website? Here’s how you can beat it
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
#sowhoknew: Spamalot? Not
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
SE Asia consumers ‘most optimistic’ globally
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence...
Long way to go for digital ad measurement in SG: IAB
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
#DigiTales: Why FMCG brands should invest in digital media
There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time...
Instagram’s mobile ad revenues to reach $2.81 bn worldwide in 2017
Social media platform Instagram will bring in USD 595 million in mobile ad revenues worldwide in 2015. By 2017, the global mobile ad revenues of...
