Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Tagged: report
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
Havas Media Thailand names Ferdinand Gutierrez as CEO
Havas Media Group, the media arm of Havas, has appointed Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas...
Rod Farmer promoted to Strategic Design Director, APAC at Isobar
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
SOOMLA Reveals Pay Likelihood to Increase 6X After First In-App Purchase in New Q1 2016 Mobile Gaming Insights Report
TEL AVIV, Israel – SOOMLA, an innovator in mobile gaming analytics, today announced its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
Facebook now automatically adds captions to silent video ads
People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per...
Brightcove Study Reveals the State of Interactive Video in Marketing
Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading...
How social curation helps publishers master every news cycle
The rise of social media has turned ordinary citizens into journalists, and changed the way stories unfold. Around the world ordinary citizens are breaking stories,...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Lunar New Year increases travel intent by 240% week-on-week
Malaysian and Vietnamese travellers are venturing beyond their usual domestic destinations this Lunar New Year, according to Sojern’s Global Travel Insights report. The report also...
Tencent appoints PubMatic as monetisation partner
PubMatic, the marketing automation software company for publishers, will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimise global...
Amnet Asia names Joshua Lee as Platforms and Technology Lead
Dentsu Aegis Network’s trading desk, Amnet, has appointed Joshua Lee to the role of Platforms and Technology Lead, Amnet Asia, effective immediately. The appointment is...
JWT Singapore & Mirum launch new social media offering
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy...
Havas Melbourne names Matt Houltham as Group MD
Havas has appointed Naked New York’s MD, Matt Houltham as its new Group Managing Director to lead a combined integrated Village offering in Melbourne. Mr Houltham’s appointment...
