According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and...
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
In the world of online advertising the year 2012 was perceived as the ‘year of mobile’ which has also been one of the ongoing discussions in...
Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia. “Asia represents...
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
According to a new eMarketer report, content from B2B marketers will surge in 2016. “With this amplified emphasis on content marketing, these marketers have evolved...
A McKinsey report on The State of Global Media Spending projects CAGR for Digital Advertising from 2014 through to 2019 to be at 12.7 per...
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
In 2016, smart marketers will adopt more sophisticated online and mobile media plans to improve synergies across the overall media mix, according to Millward Brown’s...
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP;...
This week, the CTA published its latest U.S. Consumer Technology Sales and Forecasts semi-annual industry report. The insightful report, as always, reflects U.S. factory sales...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers...
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