How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
Tagged: report
10 funky digital marketing stats from this week
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social...
Ad blocking costed publishers USD 22 bn in 2015: Study
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
Mobiles & tablets displace PCs in digital downloads: Report
Nearly half (45 per cent) of consumers are more likely to download digital content of all types than they were a year ago. This was...
Havas HK names Andrew Cawte as head of media operations
Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager...
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
Dentsu Aegis Network acquires Consider Digital in Malaysia
Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu...
Cheetah Mobile expands into India with Ventes Avenues as inventory partner
On April 1, Cheetah Mobile Inc. signed a strategic cooperation with Moca Technology, China (Ventes Avenues, India); a mobile advertising company focussing on the India market. Ventes...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
