Dentsu Aegis Network acquires Consider Digital in Malaysia
Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network’s global performance marketing brand iProspect in Malaysia to form Consider iProspect. The acquisition will instantly scale the agency’s business whilst further strengthening Dentsu Aegis Network’s digital propositions in the market.
Based in Kuala Lumpur, Consider Digital was co-founded in 2013 by Kasper Wandi and Therese Schwensen. Mr Wandi is a former member of Google’s senior leadership team with a strong track record of shaping the digital strategy of over 100 clients across Europe and Asia Pacific, whilst Schwensen is an award-winning digital expert with IBM and LinkedIn. Under their leadership, Consider Digital has grown to a team of 50 strong digital specialists and services leading clients in various sectors and markets, including HSBC, Astro, TuneTalk, Marini’s on 57 and Intercontinental among others.
Post-acquisition, Mr Wandi will lead the newly-formed Consider iProspect as CEO and will report into Nicky Lim, CEO Dentsu Aegis Network Malaysia. He will be supported by Ms Schwensen, Chief Operations Officer, Andrew Turner, Chief Business Officer, and James Lyne, Chief Strategy Officer.
Commenting on the acquisition, Mr Lim said, “Digital marketing is evolving at an unprecedented rate with data being the new currency of business. This new partnership reinforces the synergies between iProspect Malaysia and Consider Digital in driving digital performance to elevate our clients’ businesses through a combination of innovation and data analysis, whilst also setting the pace for accelerating Dentsu Aegis Network’s robust growth in Malaysia. The only way is forward and we are going full speed ahead.”
Dick van Motman, Chairman and CEO, Dentsu Aegis Network Southeast Asia said, “Malaysia is a key market for us in Southeast Asia and one that is ripe to accelerate our convergent proposition with digital and creativity at its core. By joining forces with Consider Digital, we are taking a big step forward adding a significant component to unlock more opportunities in the market. This investment will continue our growth momentum and further bolster our digital scale in the Southeast Asia region and beyond.”
Ruth Stubbs, CEO, iProspect Asia Pacific said, “To remain competitive, we need to ensure we are a leader in data analytics led performance media. Consider Digital brings with it just that: a 360° digital marketing provider with advanced expertise on data analytics and performance marketing. We’re excited to work with the combined Consider iProspect team to grow the business and cement our position in the region.”
Mr Wandi commented, “It is the perfect time for us to elevate ourselves by partnering with an established global market leader. We pride ourselves on being the most diverse digital agency in Southeast Asia, and with the expertise drawn from the network, we are only touching the tip of the iceberg in terms of growth potential. We look forward to working with the other brands in the network to grow our clients’ businesses as we grow our own.”
The deal is expected to close in April.
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