AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting...
Tagged: report
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
Follow the money: Mobile advertising around the globe [2016 Report]
The post Follow the money: Mobile advertising around the globe [2016 Report] appeared first on Digiday. Via DigiDay
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Navigating the Headwaters of Today’s Header Bidding Options
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the...
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
Content Marketing Spend on the Rise; Original Digital Video is the Way Forward
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Government requests for FB data: Singapore leads the pack
The latest Global Government Requests Report from Facebook Inc showed that the governments of Singapore and Malaysia topped the SEA charts when it came to the...
VAST 4.0: The New Video Advertising Age
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their...
