Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
Tagged: relationship
The Power of Video: How Brands Can Make the Most of VR
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency...
Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Agencies Are Drowning Beneath The Weight Of Declining Fees, Outdated Working Models
AdExchanger | The ailing agency-client relationship is so bad that it resembles a married couple who “hasn’t had sex since 1972.” That’s the grim assessment...
VAST 4.0: The New Video Advertising Age
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of...
Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
TBWA\Asia Pacific partners with FB to boost mobile capabilities
TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across...
