Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
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Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
Oracle Boosts Cloud Services With $9.3 Billion NetSuite Deal
Oracle gave its cloud-services strategy a big boost by offering to buy NetSuite in a deal valued at about $9.3 billion. Oracle, which sells software...
Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B...
Why Sonos is following Apple’s footsteps with an experiential store
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
Forget Header Bidding, It’s Time for Server-to-Server 2.0
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
