Agencies Are Drowning Beneath The Weight Of Declining Fees, Outdated Working Models
AdExchanger |
The ailing agency-client relationship is so bad that it resembles a married couple who “hasn’t had sex since 1972.” That’s the grim assessment of Debra Giampoli, director of global strategic agency relations at Mondelez. She speaks from experience: Mondelez has sometimes seen its smaller brands neglected by larger agencies that didn’t understand their business needs.… Continue reading »
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