AdExchanger | To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta, which it unveiled Thursday. The advantage of...
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
AdExchanger | If you take the headlines at face value, Google and Facebook are killing it – dwarfing all others in terms of revenue and...
The rise of social media has turned ordinary citizens into journalists, and changed the way stories unfold. Around the world ordinary citizens are breaking stories,...
AdExchanger | Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief...
AdExchanger | Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday...
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
The first ever ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics Technology Helps Publishers...
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
AdExchanger | Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are...
AdExchanger | A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg...
Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week. In a nutshell, Sortable employs...
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
AdExchanger | Publishers thinking about how to deal with the growing rates of ad-blocking users can start by doing something simple: Just ask them to...
This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP;...
Following the launch of the full-stack AppNexus Publisher Suite, the company emerges as clear rival to Google’s publisher business New York – AppNexus, the world’s leading...
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