Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 700 million users each month, has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us
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