Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
A Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of...
Publicis One named its local leadership in Asia, nominated by Nicolas Menat, Regional Chief Executive Officer. Publicis One is a future–forward business model which the...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across...
Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs...
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their...
Malaysia Digital Economy Corporation (MDEC) has appointed Sidek Hassan as its new chairman effective May 1. Via DNA
Not content with pushing out clips of cats scared of cucumbers (yep it’s a thing), the likes of Facebook and Google now want to start...
DT, part of WPP AUNZ, has opened its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company....
Akimasa Baba will take on the role of CEO Beijing Dentsu. He will use wide ranging expertise and experience from his time at Dentsu Inc. and...
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