ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
The Singapore Government’s move to allocate US$30 million to four large corporates to be used for startup funding strikes Karamjit Singh as major recognition that...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
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