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TV Needs To Become More Like Digital (Not Vice Versa)

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AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics at the University of South Australia. For many years, advertisers and publishers have discussed whether digital media buying should rely on the same measures… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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