Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Last week saw Asia’s finest tech minds descended on Shanghai for the second annual CES Asia. Covering an area roughly the size of four soccer...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/05/2016
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up...
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting...
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/05/2016
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
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