Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
Tagged: online
AppsFlyer Debuts in Brazil; Adsmovil & Moat Announce Partnership Around Viewability
In this week’s LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the...
Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
Digital Video Can’t Thrive Until We Resolve Its Data Challenges
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid,...
Week in Review: Should the CEO be a chief pivoting officer?
Patrick Grove’s Wild Digital and its stellar cast of speakers captures the attention of Karamjit Singh, would like to see competitors to some of Grove’s...
10 grin-inducing digital marketing stats we’ve seen this week
For more stats, as ever, we urge you (all together now), ‘check out Econsultancy’s Internet Statistics Compedium‘. US app downloads down 20% YoY May 2015...
Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
The Power of Video: How Brands Can Make the Most of VR
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a...
Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
Is viewability valuable? Exponential takes a closer look
Courtesy technology advancements, viewability has not only become a popular discussion topic in the industry – it’s also now a (relatively) measurable currency. But is...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
We completely f**ked up in our first 8yrs: Catcha’s Patrick Grove
It took Catcha eight years of stumbles before it finally found success said cofounder Patrick Grove, who also listed the 5Ps of building a disruptive...
#sowhoknew: Why have we fallen out of love with air travel?
Whatever happened to the glamour of being an international jet setter and when did flying become as banal as taking a bus? The golden...
