Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
Tagged: online
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
Adobe unveils AI-powered Sensei & Project Felix for Creative Cloud
At its creativity conference, MAX 2016, Adobe showcased the next-generation Creative Cloud innovations, including a new breed of applications in experience design, photography and 3D...
Twitter restructures regional leadership team after recent resignations
After the recent resignation of Parminder (Parry) Singh and Rishi Jaitly from senior leadership roles at Twitter, the company has restructured its APAC leadership team....
Publisher Monetization Research Group Establishes Japan Publisher Alliance on Digital to Launch Private Marketplaces Powered by PubMatic
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open...
UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Discrepancies in Facebook Tracking; Digital Habits of US Voters
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
Twitter loses another senior exec as Parminder Singh quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York
NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority...
POSSIBLE Singapore hired for 99% SME Campaign
POSSIBLE Singapore was appointed to launch 99% SME Campaign with DBS SME Banking. 99% SME was an initiative by DBS SME Banking, SingTel & MediaCorp to...
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
Instagram Tests Product Tagging Feature To See If It Can Drive Purchases
AdExchanger | Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in...
