POSSIBLE Singapore hired for 99% SME Campaign

POSSIBLE Singapore was appointed to launch 99% SME Campaign with DBS SME Banking.

99% SME was an initiative by DBS SME Banking, SingTel & MediaCorp to help the growth of local SMEs with ingenuities to fire up local businesses. Local small to medium enterprises support approximately 70% of Singapore’s workforce via employment. 99% SME drove awareness of SMEs for growth in local spend and supported Singapore’s government emphasis on building local capability as SMEs now play an even more crucial role to shape the future of the country’s economy.

POSSIBLE Singapore’s campaign was aimed at generating a national movement to support SMEs in Singapore, developing creative assets and pushing responsiveness through all social communication channels via performance media. As part of the campaign, it also specifically developed a social campaign with locally renowned influencers to collect interesting bite-sized nuggets about SMEs in Singapore and helped encourage consumers to show their support during the campaign period. Through food bloggers to Instagramers, the campaign showcases home grown stories, videos and images on innovative spirit of the SMEs.

The official 99% SME Week was held from October 14-23. 2016, incorporating a 10-day shopping extravaganza of red hot deals from all participating SME’s and 99% SME sponsors.

POSSIBLE Singapore, DBS SME Banking, SingTel and MediaCorp hope to continue to do their part in assisting SMEs to meet their current needs and be better equipped for future challenges.

The post POSSIBLE Singapore hired for 99% SME Campaign appeared first on Digital Market Asia.

Via Digital Market Asia Mobile

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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