For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Tagged: online
Edgewell live-streams catwalk on FB for Schick’s new #keepsongiving campaign
Edgewell’s brand Schick has teamed with J Walter Thompson Sydney to launch a new digital campaign, kicking off with Australia’s first hour long catwalk streamed...
Blis Australia picks Bold Media as communications agency
Blis has appointed Bold Media Australia to head up its local media relations and communications activities. Blis works on behalf of global brands such as...
Roku Partners with comScore to Deliver Industry-Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced...
Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns
A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising...
Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by...
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
Hootsuite hires Rich Meiklejohn as APAC GM
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
McCann Worldgroup Named ‘Agency Network of the Year’ for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe
6 CEE countries contributed to winning the top award of the festival McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden...
Rethinking your cause marketing strategy
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
