MullenLowe Profero names Chris Henderson as Australia MD
MullenLowe Profero, the digital arm of global creative network MullenLowe Group, has named Chris Henderson as the new Managing Director of Australia. As Managing Director,...
Tagged: online
Xaxis strengthens leadership team in Indonesia
Xaxis has made several key additions to its Indonesia operations, led by the appointment of Yunnita Avreda as Director, Xaxis Indonesia. The company also announced the hiring...
NAB Announces Record-Breaking Attendance for 2016 NAB Show New York
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB’s Display Trading Council, council members give their views on what has changed in the programmatic space over the...
The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
‘Everything Bot’ the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing...
#sowhoknew: Humans need not apply…are robots really taking our jobs?
Elon Musk has a fairly dystopian view of the future job market. In a recent interview with CNBC he predicted that robots will take your...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
What Will The 2018-2020 Political Advertising Landscape Look Like?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and...
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
Account-based marketing: Your path to personalised customer experience
Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of...
JWT NZ gets Grant Henderson on board as Digital Strategist
J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction. Reporting to Jaqueline Smart, Head of...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
