Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
Tagged: online
IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
LogoBar Enterprises Receives First Tech Lab Compliance ‘Seals of Approval’ for Adherence to VAST/VPAID NEW YORK – The IAB Technology Laboratory launched the IAB Technology Compliance...
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
#sowhoknew: Don’t play the blame game
“It’s not me, it’s you”. How many relationships (both personal and business) have ended with those words. And the truth is, it’s most likely a...
SEA consumers increasingly shopping on Singles Day
Southeast Asian consumers are shopping more on Singles Day, which falls annually on 11 November, and browsing up to two days earlier, a Criteo report...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
Nespresso’s Australian campaign for Creatista goes global
303 MullenLowe and MullenLowe Profero have produced an Australian-developed global launch campaign for the new Nespresso Creatista machine range, following a competitive pitch. The campaign,...
Turner International launches new Digital Ventures & Innovations Division
Global media company Turner has launched a new division to lead its digital innovation internationally. Aksel van der Wal, currently senior vice president and chief financial...
Blue Array Launches Interstitial Penalty Check Tool
Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to...
Chinese tourists lead development of global cross-border mktg
Cross-border marketing development is booming, as international tourism has continued to grow for six consecutive years since 2015. The number will keep increasing over at...
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
