WebSpectator forPublishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, CA – WebSpectator, the world’s only real-time mobile...
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/01/2014
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
According to the official statement, Epom top-management anticipates to employ the obtained $7M investment in the creation of fresh products and services and, certainly, the...
Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/01/2014
Netflix, the largest subscription streaming service, reached an agreement to carry an original TV series about the explorer Marco Polo from Weinstein Co., the independent...
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns 2014 International CES LAS VEGAS – Rovi Corporation (NASDAQ:...
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
Asia Digital Marketing News FunMobility: 2014 Will Change Mobile Marketing Forever What the Photos People Post Say About Brands EVB Wants You to Stop Texting...
You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider...
Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform Stamford, CT – Local Yokel Media, the web’s first nationwide...
The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented...
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light In Europe, So What Will...
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