Confirmed: Switch Buys Unanimis
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was...
Tagged: online
Why Buick is encouraging drivers to get out of the car and run
Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its...
Curious connections: Another files for MH17 trademark
Following Digital News Asia’s report of an unknown Caribbean firm filing applications to trademark ‘MH17’ and ‘MH370,’ another company has entered the trademark fray, with...
Geotargeting: Let’s Get Critical
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital excellence translates to higher revenue for marketers
Digital excellence can be closely linked to revenue growth and other business success metrics. It has become evident over the years that marketers that have...
Timeline vs Apps: Which one to choose and when?
Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of...
Embarking on digital first strategy Businessworld appoints Havas Media
BWIBusinessworld, India’s largest and most respected business magazine known for its incisive writing and independent opinions, has set out on digital first route. One key...
Data pick of the day: Apple results: smartphones soar, tablets stutter
Apple’s Q2 results provide further confirmation of trends that trend tracking companies such as Global Web Index have observed throughout 2014: while our love affair...
Shoppers flocking online for convenience, prices: Google
Online shopping in South-East Asia is on the rise as more consumers capitalise on its convenience and price competitiveness, a new survey by Google shows....
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
Omnicom’s 13% revenue growth in Q2 exceeds expectations
Omnicom Group generated net income of over USD 318 million in the second quarter 2014, which marks a 13 per cent increase in comparison to...
The Weekly Digital Marketing Update @ Copenhagen INK (21-07-2014)
Asia Digital Marketing News Week in Review: MOL listing will inspire SEA ecosystem Steve Forbes: ‘Just pining for the good old days is not the...
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
Unknown Caribbean company files for MH17 trademark
In the wake of the MH17 tragedy, opportunism rears its ugly head – Digital News Asia (DNA) has learnt that claims have been filed to trademark...
Inside The Atlantic’s events juggernaut
At The Atlantic’s New York Ideas festival in May, attendees looked on as Dominique Ansel, the inventor of the Cronut, whipped up his signature pastry...
What’s wrong with Facebook’s Buy Now approach?
There has been talk for a while about f-commerce (Facebook commerce) or s-commerce (you guessed it, social commerce) and it finally looks like it’s here....
