U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Tagged: online
Merkle Launches Atlas Advertising Partnership
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
Week in Review: Telcos aiming to be the hub of our digital lives
It was mainly telco news that caught the eye of Karamjit Singh, who also shares with readers news of a personal tech channel being introduced...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Aquaman’s Sidekick: Acqui-Hire!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Will Yahoo catch up in mobile ad race?
For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately...
Singtel adds another tool on marketer’s belt with virtual studio & AR
Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
Mondelēz leverages FB partnership to expand business in growth markets
Mondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between Mondelēz, Carat and Facebook allowing brands to...
How to maximise TV ad revenues using programmatic sales
With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise...
Ranbaxy parks digital mandate with Havas Media Group India
Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to...
Rubicon Project Q4 revenue up by 49%
Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of...
Facebook’s Most-Shared Publisher to Start Paying Its Quiz Makers
Even if you’ve never heard of PlayBuzz, you’ve probably come across its end product. Its platform is behind such Facebook quizzes as “Which Disney Mom...
The Battle for Cross-Device IDs Heats Up
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are...
Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
