Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Tagged: online
Measuring your content effectively
Much has been said about ROI (return on investment) of content in recent times. As the world jumps on to the content bandwagon and gets...
SG #GE2015: PAP, WP lead the race on social media
There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections,...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
#sowhoknew: Google noodle their logo…love it or loathe it?
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
SG Elections: CPF, Temask, education drive social media conversation
In the run up to the polling day in Singapore on September 11, social media discussion on elections, parties and agendas has been rising. Among...
Week in Review: Small fish will eat the big fish
Catcha Group’s Wild Digital conference really got DNA founder Karamjit Singh excited, especially with its belief that ‘small fish’ will eat ‘big fish’ – and...
DNA on BFM: Catcha’s Wild Digital scores home run
The podcast from this week’s Tech Talk show on BFM Radio, featuring DNA founder Karamjit Singh. Via DNA
Dear Millennial: It’s Time to Break Up with Your Beer Can
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
AdExchanger | CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder,...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
APAC leads in growth as mobile web ad spend doubled in past year
The small screen is becoming bigger and bigger for marketers as spending on the mobile web increased by 100 per cent over the past year....
