AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Tagged: online
Understanding 3Ws of the first-party data: What, why & where to use
Consumers are on the move, always seeking to find out what’s hot, and permanently online – in other words, they’re always-on, and it’s tough for...
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
The AUG Agency acquired by investor Bernard Lim
The AUG Agency has been acquired by a Private Equity Investor and Venture Capitalist, Bernard Lim. Mr Lim has taken a 85 per cent stake...
Asia at the start of the API Economy curve: MuleSoft VP
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
SG General Elections heats up on social media
Millions of Singaporeans will go to polls on September 11 to decide the country’s next government. With the polls only a few days away, the...
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Why brands in Vietnam should be ditching Millennials for Gen Z
Around the world, the Millennial cohort, is one many brands focus on thanks to their stupendous global buying power and this is no different in...
Growmobile Debuts Instagram Advertising, Expanding Opportunity for Marketers to Reach Engaged Mobile Consumers
TEL AVIV, Israel & PARIS – Growmobile, Perion’s social and mobile marketing division, announced the support of Instagram advertising through its mobile user acquisition platform....
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
Mktg & comms roles witness negative growth in SE Asia
Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines. According to data released...
Let Flash go, embrace HTML 5: IAB Australia
As the marketing industry prepares to adjust to the switch off on Adobe’s Flash player, starting today with Adwords no longer supporting Flash ads on...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
On ad pricing, Condé Nast bows to the reality of digital
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and,...
