‘Ad Tech Personality of the Year’ Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Tagged: online
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
Best practices for profiling the anonymous customer
There are many challenges facing today’s marketers: pressure for growth, ever-growing marketplace competition and ‘always-on’ expectations from both customers and employers. According to a Forrester...
Mobile indispensable research tool for South Korean youth
You might be tempted to think that people in tech-advanced Asia-Pacific countries are most likely to own lots of different devices. In reality, it’s Europeans...
MEC Hong Kong appoints Herbert Lam as Head of Digital
MEC, a media agency, has appointed Herbert Lam as new Head of Digital of their Hong Kong office. Mr Lam will lead the digital team...
Periscope introduces Landscape mode
The live streaming app by Twitter, Periscope, has now introduced a landscape mode of broadcasting videos. Viewers can continue holding their device in portrait, or...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
See the Spot: Verizon Delivers ‘Connections That Matter’ in New Brand Campaign
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
#sowhoknew: What does Facebook REALLY know about you?
Cambridge University reckon their new ‘Apply Magic Sauce’ app knows more about you than your family and friends based purely upon aggregating data from your...
Not just biz processes, entire economy becoming digitised: dmexco Directors
The countdown for dmexco has started, as digital marketing experts from around the world will gather in Cologne, Germany from September 16-17, 2015. Christian Muche,...
METRO GROUP & Alibaba partner to promote ecommerce in China
METRO GROUP has signed a strategic partnership with the Chinese online and mobile commerce company Alibaba Group to promote business in China’s rapidly growing e-commerce market....
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
