Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Tagged: online
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency
AdVerification Score By S4M Launched To Tackle This Shortfall, Introducing A New Era For Mobile Ad Market New York – S4M (Solutions for Mobile), a...
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber, pictured below, discusses what app publishers look for in an ad mediation provider and...
LiveRamp Bolsters Leadership Team to Support Rapid Growth
Appoints Vincent Lim, Head of Talent; and Richard Foster as UK Managing Director San Francisco, CA – LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading...
How Programmatic TV is Changing Ad Currency
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will help marketers optimise their cross-media...
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Why social listening is important?
Are we listening right? A question all marketers should give a thought to. Social listening has definitely become an essential addition to today’s digital marketing...
Facebook adds new ‘shop’ tab to push ecommerce
Taking another step to make it easier for brands to connect with consumers on the social media platform, Facebook is now testing a ‘shop’ section...
Moose Toys launches native ad campaign with Turner International Australia
Australian-owned Moose Toys has teamed up with Turner International to launch a local, content-led campaign, with a digital-native approach and a new app for the...
Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has...
#sowhoknew: Adult colouring books are not just child’s play…
So what’s the hottest book trend in 30 years? Steamy ’50 Shades of Grey’ style cable-tie action? Nope. Salacious Hollywood gossip pulp fiction? Nah. It’s...
Sociomantic launches index to enforce inventor quality
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
OMD appoints Laura Ashton as Business Director
OMD has appointed Laura Ashton to the role of Business Director working across the prestige group of clients; Estee Lauder Group, Sony PlayStation, Intel, Selleys...
Alibaba opens second data center in Silicon Valley
AliCloud, Alibaba Group’s cloud computing arm, has launched its second data center based in Silicon Valley in the United States, addressing increasing demand for affordable...
