AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/11/2015
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
Affle has appointed Sam Li as General Manager for its Greater China business. Affle had recently launched its ‘Mobile Audience as a Service (MAAS)’ platform...
Global marketing consultancy Added Value, part of STW Group, has promoted Dennis Wong to the position of Managing Director, Australia. One of the country’s leading...
Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the...
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the...
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising...
AdExchanger | Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will...
New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
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