Singapore’s Hive to bring data science goodness to the people
The Infocomm Development Authority of Singapore (IDA) has launched IDA Hive, the new home for the Government’s Digital Services team, and will house almost 100...
Tagged: online video
Facebook Unveils Slideshow To Boost Video Ads In Emerging Markets
AdExchanger | Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on...
Digital disrupters twice more profitable: CA Tech survey
The phrase ‘digital transformation’ is being bandied about as the framework for a future of improved productivity and lower cost, and a recent CA Technologies...
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
Brands And Agencies Should Practice Safe Advertising With Google
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Crack the Nut at the Ad Tech Casino
Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling — each hoping to discover a...
Job opportunities decline for mktg talent in Asia: Survey
Advertising, marketing and media professionals are still experiencing a decline in online recruitment activities across Singapore, Malaysia and the Philippines, the latest Monster Employment Index...
Malaysia’s annual #MyCyberSale sees 75% increase in volume
MDeC said that its annual online sales, #MyCyberSale, recorded RM117.7 million in Gross Merchandise Volume (GMV) this year, a 75% increase from last year, with...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
Competing trend of news syndicators delivering targeted ads
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Singtel launches first-ever nationwide mktg push for SMEs
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
