Engage The Unforgiving User
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online video
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion
AdExchanger | The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
Singapore food discovery startup Burpple lands US$6mil funding
Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, said it will receive up to US$6 million in funding (approximately S$8.4 million)...
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
The Move to Trading on Viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Amplifi appoints Sam Pattison to regional role
Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as Regional Media Partnership Director, effective immediately. The appointment is a new role and...
Week in Review: Digital is a crucial life skill
With life going digital, students especially must be equipped with coding skills and digital tools, writes Karamjit Singh. Via DNA
World Federation of Advertisers’ Boss: Don’t Turn Consumers Off
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts’s programmatic inventory sale; Advertisers...
Comic: Omni-Channel Friday
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
