OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Tagged: online video
Beat Ad Blocking by Leveraging Mobile Data
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Nestlé’s R Chandrasekar to keynote at India’s Top Digital Planners
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
Index Exchange Partners with Forensiq to Combat Ad Fraud
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for...
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook launches APAC’s first SME Council in India
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
Critical Differences in Digital Shopping Habits between Age Groups Identified by IAB Report
18-34 Year-Olds Primarily Choose Smartphones for Retail Activities, While 35-54 Year-Olds Prefer Tablets Half of U.S. Adults Engage in Showrooming, With Younger Consumers Prone to...
Double Digit Growth in Video; Rich Media Trumps Banners
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Decoding the state of programmatic in APAC
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Ginebra San Miguel, Inc. consolidates creative with Aspac
In a major consolidation, Philippine gin brand – Ginebra San Miguel, Inc. (GSMI) – is shifting its consolidated creative mandate to Aspac Creative Communications. The...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
