Comic: Sell-Side Santas
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: online video
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Physical game pays off for FashionValet
Having gone ‘physical’ in July, FashionValet finds that 10% of its online customers prefer to collect their items from its physical store. Via DNA
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
Data pick of the day: Ad blocking is here to stay
This year’s biggest debate had been on ad blocking, despite the fact that GlobalWebIndex’s data shows that it is still just 28 per cent of...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Fight Against Malvertising Drives Business, But Winning Is Tough
AdExchanger | Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the...
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
YuMe’s Enhanced Multi-Screen Video Monetization Platform Allows Multi-Channel Selling Capabilities for Publisher Inventory
Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE:...
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
This YouTube channel makes more money from paid subscriptions than YouTube ads
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
#mavericksindigital: Alibaba’s next mission? Dominating media
It’s been a busy year for Jack Ma. To date, Alibaba, with Mr Ma at its helm, have spent just north of USD 13.6 billion on acquisitions...
Criteo founder JB Rudelle named Executive Chairman
Criteo S.A. has named JB Rudelle, its founder, Chairman and CEO as the Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the...
Disney Falls on Analyst Rating Cut as ESPN Woes Overshadow ‘Star Wars’
Walt Disney Co. dropped as much as 3.6% after BTIG downgraded the stock to sell, saying the owner of ESPN overpaid for sports rights at...
