Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Tagged: online video
3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
Inferred Vs Observed Data: Do You Really Know the Difference?
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do...
Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger | Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help...
Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud
NEW YORK – Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry...
Ask the expert: Can mobile programmatic truly deliver?
It is true that there are some limitations to programmatic mobile when compared to desktop. Generally speaking, post-click (or tap) attribution on mobile is lower...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
New York Times Still Tweaking Homepage Aggregation Strategy
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
March Madness teams are streaming live on Facebook
March Madness is here and it’s live on Facebook. Eighteen of the 64 teams competing in this year’s men’s college basketball tournament broadcast on Facebook Live this...
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
