Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger |
Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help clients target prospects who are most likely to respond to their ad. The product has helped digital agency Rise Interactive, which beta tested Lotame’s Audience Optimizer over the past six months, expand… Continue reading »
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