Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
Outbrain has made two senior leadership appointments impacting Asia Pacific. The engagements reflect accelerating business growth of the organisation’s regional and national publisher networks, growing uptake of...
The classic notion of ‘burnout’ conjures up mental images of high-flying executives, working insane hours in stressful situations but being paid top dollar for doing...
AdExchanger | Brian McAndrews is out as CEO and president of Pandora, where he served since 2013. He has been replaced by company founder Tim...
Details Methods Deployed by a Range of Digital Publishers NEW YORK – The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...
Preparing for growth, company moves into larger offices at 36 Cooper Square NEW YORK – S4M (Success for Mobile), a fast-growing adtech company has appointed...
AdExchanger | Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital...
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior...
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
Retail ecommerce sales in Asia-Pacific were expected to hit USD 877.61 billion in 2015, up 35.7 per cent from 2014, according to an eMarketer report....
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns. This is...
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and...
Product Advancement Enables the Delivery of Engaging Creative; Optimizes Viewability and Increases Access to Publishers’ Most Sought After Supply AUSTIN, Texas – Sizmek (NASDAQ:SZMK), the...
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
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