OpenX Launches the School of Programmatic in the US
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced the U.S. launch of its successful School of...
Tagged: online video
Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations
Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new...
Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency’ Approach
AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design,...
TAG Goes Full Steam Ahead With Its Anti-Fraud Program
AdExchanger | The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year...
Creating the ‘lean corporation’ and avoiding startup mistakes
Traditional businesses are struggling to find a role in this new digital economy – some are, in fact, becoming software companies, but they are in...
APAC marketers increasingly adopting programmatic: Study
About 41 per cent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media buying processes, with Australia (48 per...
Week in Review: Singapore gets it about digital disruption
The Singapore Government’s move to allocate US$30 million to four large corporates to be used for startup funding strikes Karamjit Singh as major recognition that...
The Truth About Cross-Device Data Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
IPO or acquisitions, what’s the best way for Chinese giants to go global?
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
Target names OMD Australia as Media Buying Agency
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
TV Needs To Become More Like Digital (Not Vice Versa)
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Hyper Island’s Otto Ruijs on why brands should invest in talent
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
