Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
Tagged: online video
FUSION Names Conde Nast Veteran Jason Wagenheim Senior VP Brand Partnerships and Head of Revenue
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
In-App, In-View And On-Point
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Hello brands, where’s my discount?
The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up...
StrikeAd by Sizmek Releases Peer39 for Global Mobile Ad Buyers and Sellers
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
#sowhoknew: 6 things that money can’t buy in business…
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Apple invests $1 bn in Uber’s competitor in China, Didi Chuxing
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Week in Review: SMEs are digital laggards, but with good reason
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
Sovrn Releases SSL Advertising Solutions
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Hong Kong has the most connected population globally: Study
Hong Kong held steady as having the world’s most highly connected population followed by North America (USA, Canada and Mexico), according to GfK’s Connected Consumer...
Angry Birds unleash ‘outrageous fun’ at McDonald’s China
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
Activision Blizzard Courts Ad Dollars As It Builds Its E-Sports Empire
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
Video Advertising Executives View Programmatic Growth Inevitable Across Western Europe and US
New research from MTM and Ooyala highlights barriers, enablers and state of adoption for programmatic video advertising across Europe and U.S. LONDON, UK. – New...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
