Radio Companies Collaborate On Audience Measurement Solution
AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app...
Tagged: online video
China Is Banning Ad Blockers (But It Might Also Not Be)
AdExchanger | It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations...
Week in Review: A trend emerges with bricks-and-clicks model
An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model...
Exclusive: UangTeman’s policy paper to Indonesia’s financial regulator
How should fintech be regulated in Indonesia? DNA gives you an exclusive sneak-peak at direct online lending startup UangTeman’s policy paper. Via DNA
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B...
Data pick of the day: Instagram membership approaches 50%
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
Materialise launches 3D printing R&D centre in Malaysia
Belgium-headquartered Materialise has launched a 3D printing Centre of Excellence in Malaysia that will do medical-focused R&D on digital light processing technology. Via DNA
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
Why Sonos is following Apple’s footsteps with an experiential store
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
Brands Able to Target Valuable Home Buyer Audience Through New eBay Product
New insights and ‘Advanced Targeting’ tool allows predictive targeting of lucrative market, as eBay reveals shift in shopping mind-set London: eBay Advertising has revealed that...
A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
Ford Denmark Connects Dealer Visits To Digital KPIs
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
