Can Spotify Make Programmatic Audio Mainstream?
AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week,...
Tagged: online video
What’s Next 2016: A digital strategy? You’re behind the times
If you have been crafting a ‘digital strategy,’ you’re already behind the times, according to a panel discussion at DNA’s What’s Next conference. Via DNA
What’s Next 2016: The generational clash, and sharing vs privacy
The etiquette and processes need to be developed for dealing with interactions as they now become increasingly digital. Via DNA
Paid User Acquisition: The Good, The Bad And The Ugly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky,...
Recognitions for Y&R Guangzhou amid new account win
Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account...
PHD Singapore retains Mount Faber’s media account
PHD Singapore has retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Data pick of the day: 1 in 3 interested in using drones
As Facebook finishes its first test of the Aquila internet drone, data from Global Web Index illustrates that one in three internet users globally are...
Corona Labs by Perk Adds New Monetization and Attribution Plugins from ironSource, KIDOZ, Kochava, and More to Corona Marketplace
AUSTIN, Texas & PALO ALTO, Calif. – Corona Labs by Perk Inc. (TSX:PER), the leader in 2D mobile game and app development, today announces new...
Snapchat Bitmoji: What does it mean for brands and marketers?
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
GroupM Taps John Montgomery For New Global Brand Safety Role
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed
AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough –...
A+E Networks’ FYI taps PureWow for food video
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments...
