TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
Tagged: online video
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Chitika Data Directs Mobile Marketers to Tablets
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period,...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined...
“Retargeting”: A marketers dream coming soon
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently,...
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
WireColumn: Programmatic Premium – Quality of Exposure Needs to Move to the Forefront Alongside Scale
<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...
Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
adidas consolidates social media duties
Regional – adidas has awarded independent creative network iris Worldwide its social media duties for Southeast Asia. Source: Marketing Interactive
Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
Mun appointed president of 4As
Malaysia – The Association of Accredited Advertising Agents (4As) of Malaysia has elected Dato Johnny Mun (pictured) as president and Nicky Lim as vice-president. Source:...
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Facebook Home launches another jovial spot
Global – Facebook’s run of bad advertising campaigns continues for its up-and-coming Android system, Home. Source: Marketing Interactive
