Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
Tagged: online video
Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
Privacy… what privacy?
Yes, we’re now more aware that companies have our data, but how far will the Hong Kong’s government’s Data Privacy Ordinance go to protect our...
Tiger consolidates global digital business
Global – Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch. Source: Marketing Interactive
Poker Giants on The Hunt for an Online Gaming License
The Chicago Tribune reported Friday that a gambling expansion bill in Illinois may allow PokerStars, which was formerly accused of money laundering and fraud by...
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
Zynga to Launch Its First Real Money Games in The U.K. Wednesday
Tomorrow, social gaming giant Zynga will introduce to the United Kingdom its first real-money gambling product made possible through a partnership with online gaming firm...
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
