Ultimate Poker Raises The Stakes in Online Gambling
Ultimate Poker’s bet in Nevada has certainly paid off. The Las Vegas Review Journal reports that the site has registered “thousands of users” from every...
Tagged: online video
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
Yahoo Raises Eyebrows with Acquisition of Astrid
On Wednesday, word came that Yahoo has purchased Astrid, a popular online to-do list app. So what are Yahoo’s plans for it’s newest acquisition? To...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Should Amazon Stay Out of Mobile Payments?
According to details gleaned from a recently uncovered patent filing with United States Patent and Trademark Office, online retail giant Amazon may soon enter the...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
