Target Expands Offerings, Invests in Digital for Back-to-School
With the critical back-to-school and back-to-college season looming, Target is expanding its offerings for students as well as doubling down on digital experiences and campus...
Tagged: online video
Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Understanding Immediacy in Mobile Marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
The Google Graveyard is More Crowded Than You Think
On Monday, as the digital world lays Google Reader to rest, some are reflecting on the surprisingly expansive list of services and platforms that were...
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
JetBlue Providing Pilots with Tablets for ‘Core’ Functions
Joining the fast-growing list of major U.S. airlines adopting Apple’s mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it...
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in...
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out...
