Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Tagged: online video
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Joseph Ripp, Time Inc.’s Unexpected CEO, Wants to Be Catalyst for Talent
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Congressman Introduces Bill To Legalize Online Poker
Last Thursday, Texas Republican Joe Barton proposed a new bill to legalize Internet poker. This legislation coincides with a bill proposed in June by New...
Google Still Suffering Ad Price Declines As Search Goes Mobile
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief...
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
Rolling Stone Slammed for Boston Bomber Selfie Cover
Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev. The magazine’s cover subjects have drawn their share of controversy...
Onalytica – solutions that unlock the value of online data
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
The Weekly Digital Marketing Update from CopenhagenINK (15-07-2013)
The Weekly Digital Marketing Update from CopenhagenINK Asia Digital Marketing News 3 Tips for Terrific Mobile Marketing eMarketer Expects U.S. Mobile Payments to Break $1...
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this effective channel for the first...
eMarketer Expects U.S. Mobile Payments to Break $1 Billion Barrier This Year
Notwithstanding the slower than expected growth observed this year, proximity mobile payments will still top $1 billion in the United States for 2013, according to...
How Verizon Is Using J.Lo, Kids’ Playgounds to Sell Smartphones to Hispanics
Across the street from the Jay-Z’s home court, the Barclays Center in Brooklyn, is a block-long billboard of Jennifer Lopez and her own new business...
