Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
Tagged: online video
WeChat or Weibo for Luxury Brands? [Video]
Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Source: ClickZ Asia
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
Choosing a Digital Agency: Advice From SAP and Adidas [Video]
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Fast Track Digital Marketing – Delhi
UK’s most popular Digital Marketing course – Delhi A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Fast Track Digital Marketing – Bangalore
UK’s most popular Digital Marketing course – Bangalore A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
