Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
Tagged: online video
mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a...
Tigerspike names Alex Burke as Global CEO
Tigerspike, the global enterprise software and user experience technology company, has appointed Alex Burke as its Global CEO. Previously Tigerspike’s Asia Pacific CEO, Mr Burke...
PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
Suntory PepsiCo Beverages Vietnam has launched Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focusses on the...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition...
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands,...
AKQA sets India play in motion with creativity & engineering at core
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Focus on engineering and creativity has always...
Police Crackdown On Piracy Continues With Ad Replacement
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners...
RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a...
Digerati50: The 'old media' geek
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Math For Marketers: Why Attribution Is Upside-Down
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Confirmed: Switch Buys Unanimis
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was...
Why Buick is encouraging drivers to get out of the car and run
Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its...
Curious connections: Another files for MH17 trademark
Following Digital News Asia’s report of an unknown Caribbean firm filing applications to trademark ‘MH17’ and ‘MH370,’ another company has entered the trademark fray, with...
Geotargeting: Let’s Get Critical
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
