AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
Tagged: online video
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic 101: What are user scoring and propensity modelling?
probability scoring best-next-action modelling continuous scoring algorithms algorithmic attribution lookalike modelling predictive analytics customer behaviour scoring propensity score matching However you refer to it, propensity...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
Cheil hires Satit Jantawiwat as CCO of Thailand
Cheil Worldwide announced the appointment of Satit Jantawiwat as Chief Creative Officer of Cheil Thailand effective from January to bolster its creative competitiveness in the...
C1X beefs up APAC business team
C1X Asia Pacific Pte Ltd, has appointed Swaminathan Iyer as its VP & Head Of Business for APAC (excluding Japan) based in Singapore. This announcement...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
Publishers Must Think Locally When Expanding Globally
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan,...
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)
AdExchanger | Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively...
Singapore Navy appoints JWT to drive recruitment
The Republic of Singapore Navy (RSN) has tapped J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark...
MWG Malaysia strengthens leadership team with new hires
McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai,...
Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks
AdExchanger | Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by...
Top 5 trends agencies should not miss in 2017
Every new year brings with it new opportunities for the businesses. Abhishek Bhattacharjee, Executive Director- Digital at IPG Mediabrands Malaysia lays down top five trends...
INFINITI hires Marketing & PR GM in China
INFINITI is expanding its capability in China and has appointed Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese...
3 Tips for ensuring well-targeted travel campaigns
eMarketer predicts that online travel sales in APAC will outpace North America in 2017, reaching USD 215 billion. Through effective marketing, travel brands have an...
