Splash’s video documentary helps tackle Singapore’s teen suicide
AOL Platforms has teamed up with Maxus and Splash Productions to raise awareness of growing anxiety amongst 10 to 19 year olds living in Singapore....
Tagged: online video
How second-price auctioning can create headaches for publishers
The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of...
How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens
AdExchanger | Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,”...
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Expect Invalid Traffic, But Don’t Tolerate Methbot
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
Trump tweets in support of L.L. Bean as the brand faces online backlash
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to...
MWG hires new Chief Strategy Officer in Greater China
McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, where she...
KRDS opens Hong Kong office
KRDS Hong Kong, part of the Paris headquartered KRDS Group has officially opened its doors in Hong Kong. Backed with the support of Invest HK,...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
Cadreon hires Kenneth Wong as GM for Malaysia
Cadreon, the programmatic adtech unit of IPG Mediabrands, has appointed Kenneth Wong as General Manager, Cadreon Malaysia. Based in KL Malaysia, Mr Wong will be responsible...
Maxus APAC appoints Anita Munro as Head of Trading
Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves...
Ace Metrix Reveals the Most Liked Ads of the Holiday Season
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
CES 2017: It is a wrap as industry leaders define future tech
The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and...
Sociomantic opens data centre in Shanghai
Sociomantic Labs has launched a new data centre in Shanghai. This hub makes it possible for Sociomantic’s clients around the world — enterprise e-commerce advertiser in...
